Small businesses need to constantly be looking for new ways to improve local SEO. Unfortunately, this is often easier said than done. One great way for small businesses to boost their local SEO and appear higher in the search engine results is by claiming online business listings. According to Google, 163 million people used a map website or app to look up a business. By claiming your map listings, you can ensure that customers are able to find out more about your company while on the go.
Improving Local SEO with Map and Location Based Services
With the prevalence of mobile technology, many consumers are turning to location-based apps and sites like Yelp to get more information on brands in the moment. That is why it is essential for small businesses to claim map business listings if they want to remain visible in the local market. If you want to ensure that your listing is optimized, make sure that your business is properly categorized and includes optimized content, including high-quality photos. Online reviews can also help boost local SEO and encourage consumers to check out your brand.
Capture More Leads with Map Business Listings
Map business listings are an effective and cost-efficient way to reach customers across platforms and devices. Though it may be tempting to just focus on one channel, placing listings across map services can help you reach a larger and more diverse audience.
Each channel offers unique benefits for businesses who establish business listings:
- Google My Business – If you want to distinguish your business from others on Google, it is important to claim your listing. In addition to the search rankings, your listing will appear on Google Maps and Google+.
- Bing Places – Though many businesses spend less time optimizing for Bing, placing a listing on Bing Places with photos and videos can help you further increase visibility.
- Apple Maps Connect – If you want to reach potential customers who use iOS devices, then this service helps you do just that by placing your listing on Apple’s Maps app.
Looking for ways to reach more customers? The team at USA TODAY NETWORK in Nashville, TN can help you develop and implement a successful online marketing strategy. Contact us for more information.