Integrating print and digital advertising, Vacation Express was able to capitalize on the unmatched reach of TN Media.
In 2012, Vacation Express was forced to cancel their flights from Nashville early due to poor flight capacity having sold only 63% to Cancun and 44% to Jamaica. With a strong integrated campaign in The Tennessean and online at Tennessean.com, Vacation Express sold an astounding 98.7% with very good profit margins.
“We will substantially increase our flight capacity next year and expect to add other cities as well. We look forward to another prosperous year with TN Media and other Gannett markets.” – Dion Knudtson, Vacation Express