Reddell Honda had a significant opportunity to increase sales in its primary market by reclaiming lost Honda buyers from nearby competition. In order to differentiate themselves from the competition, Reddell Honda needed a fresh approach to its branding efforts.
GCS created a life stages campaign centered around the idea that Reddell Honda is wherever its shoppers are in life, using a game board as the main visual. It highlighted major milestones and associated these milestones with matching Honda models. A major success of the life stages campaign was the higher than average click-through rate of the breakout advertisement, which directed viewers to a special
offer on Reddell Honda’s website.