Local Search Trends: Real Estate

By admin

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Welcome to the second installation of our Local Search Trends series. In this series, we look at local search trends in the Nashville market, discuss those trends and give statistics on the search volume.

If real estate is your business, this blog is your business.

If you are living or working in the Nashville area, then you are fully aware of the booming real estate market. Whether it is a new condo development downtown or a new home community in Williamson County, demand for housing is seemingly at an all-time high for the Nashville DMA. That’s why it is important for those working in the real estate market to understand the significance of search to a prospective buyer. SEO in Nashville remains highly competitive and also requires an extra amount of time and resources to execute successfully. Fortunately, at TN Media we know how to deliver successful results for industries, specifically real estate, when it comes to search. Search Engine Marketing will deliver quality leads and quick results to help fill empty homes, condos or apartments.

If you are new to online marketing, brush up on some of our other blog posts to gain familiarity with terms we are using in this segment. Check out our blog, What is Online Marketing, to get a full refresher if needed.

Real Estate Search

Looking at the graph above, over the course of the last 12 months, you’ll notice an upward trend in search since the turn of the year. The lowest month is naturally December at an estimated 21,200, while the highest month is March with 30,600.

These search trends support the busy times of the year when it comes to the real estate market, but also could mean a few things:

  • Do potential buyers search less in the winter months due to the holiday season?
  • Given the search results for January, are consumers planning a potential move further in advance than they used to?
  • Are search trends slightly down in the summer months of June and July due to family vacations, etc.?

All of these questions are things one might want to understand. However, trying to find the subsequent answers could be hindering your execution of consistent marketing efforts and bringing in more potential clients.

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By looking at Google Trends over the last 24 months, 2014 (shown in blue above) is shaping up to produce much greater search results for the Nashville DMA than 2013 did (shown in red). Interestingly enough, search trends reach their high for 2013 during the month of December, setting the bar for a strong start in 2014. Trends stabilized from January through March, but began climbing in April before taking off in May. These numbers may not match exactly since we are targeting a list of more than 60 keywords related to real estate and Google Trends is only showing trends over the last year-and-a-half for the phrase “homes in Nashville” in the Nashville market.

Real Estate Segmented Data

Taking into account this segmented data from Google Adwords, the right keyword data and budget for your business could drive an astronomical 618 clicks per day to your website. The consumers behind these clicks are researching and looking for a place to live. And if you are not managing a successful search engine marketing campaign, those consumers could bypass you for your nearest competitor.

Are you putting your company in front of people when they are searching online?

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