Why Planning Your Holiday Marketing Strategy in October Could Cost You

By Keela Greenlee

 

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The holidays are, for many businesses, the best time of the year to attract new customers and boost revenue. Developing an effective holiday marketing strategy is essential to making the most of the holiday shopping season. But when should you get started on your strategy? Here is why it is better to start planning sooner rather than later.

Start Your Holiday Planning in September

Even though holiday shoppers don’t typically start buying until November or December, consumer buying patterns show that consumers are making holiday purchasing decisions much earlier in the year. In fact, a recent research study by G/O Digital indicates that 47% of holiday shoppers start thinking about what they will buy in October or even earlier.

The best way to ensure consumers think of your brand when they begin holiday shopping is to increase your visibility as the shopping season approaches. If you start planning your holiday digital marketing in October, you will be missing out on the valuable opportunity to connect with customers when they are making buying decisions.

How to Connect with Your Audience Before the Holidays

Engaging your target buyers before the holidays is vital to maintaining online visibility during the shopping season. Social media is a great way to stay connected to your customers year-round, and Facebook ads are an effective digital marketing tool for reaching consumers in the months leading up to the holidays. With advanced targeting features, Facebook ads help ensure that your promotions are visible for consumers who are most likely to be interested in your brand.

Email marketing is another way to stay in front of your audience before the shopping season. This digital marketing tool can help you stay top of mind for holiday shoppers and ramp up the excitement for special holiday promotions.

Start Creating Your Holiday Marketing Strategy Today

It is never too early to prepare for one of the biggest shopping seasons of the year. If you need help developing and implementing your holiday marketing strategy, contact TN Media in Nashville, TN today for a free digital marketing consultation.

 


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