In the digital age, more and more customers have become visual, turning to infographics, videos and other visual content to get their information. This opens up an exciting opportunity for companies that want to tell more people about their products and services. Online video content helps companies grab their audience’s attention and show them what their brand can offer. As a result, video advertising has become an important piece of a company’s overall online marketing strategy, helping to improve SEO as well as conversion rates.
Video Advertising Impacts Customer Engagement
Producing quality online video is vital for building SEO and improving search engine results page (SERP) rankings. According to MarketingLand, 62% of Google’s universal searches include video content. Compelling video content helps you build links and generate shares on social media. But SEO is not the only thing that video content impacts.
In general, consumers like to get their information from visual media, which means they are more likely to act on video content than text alone. According to Conversioner, 1 in 4 Americans watch online videos daily and 73% of consumers are more likely to make a purchase after watching a video on a company’s website. Video advertising not only helps you attract consumers, but can also increase the likelihood that they will convert.
Using Video Content in Email Marketing
Video content can also be an important part of your email marketing strategy. According to QuickSprout, when using video content in email campaigns, companies experience:
- 2 – 3x increase in click-through rates
- 75% decrease in subscriber opt-outs (when used in introductory email)
- 51% increase in subscriber-to-lead conversion rates
This shows just how versatile and impactful quality online video content can be as a part of your overall online marketing strategy.
Reach More Customers with Video Advertising
If your business does not include video advertising as part of its online marketing plan, you could be missing out on qualified leads! USA TODAY NETWORK in Nashville, TN is ready to help your business develop an online video strategy and create compelling and informative video content. Contact us today to find out how you can boost your business with video advertising.