Lexus of Nashville

In order to introduce the Grand Opening of Lexus of Nashville we used words such as Sophistication, Taste and Experience. These words described the Lexus vehicle itself, but also the unique features of the new Lexus dealership in Nashville, TN. The campaign centered around several of these features which include an in-house contemporary art gallery, 42-bay service department and gourmet Lexus Café. The creative engaged the consumer and introduced how Lexus is creating an entirely new experience downtown.