The Facebook Changes Affecting Your Small Business
Facebook is a great social platform for small businesses—an ideal way to promote content and brand across a vast, engaged audience. But the site updates its platform so regularly that it can be hard for businesses to keep up, and to keep track of which changes affect them.
As a small business owner or manager, you’ve got a lot on your plate, so we’ve done the research for you. Here are two of the latest Facebook changes affecting your small business that you should know about:
Users Now Have Increased Facebook Newsfeed Control
The first change that small businesses should be aware of? The social network has given users more control over the content they see on their Facebook newsfeeds. This change was driven by public demand. Now, users can choose which friend updates and page updates they want to see first when they access Facebook.
This means that your small business has to encourage or incentivize followers to add you to the “see first” sections of their newsfeeds, ensuring that your content is seen and engaged with. You can also:
- Prioritize quality over quantity when it comes to the content you publish.
- Use paid advertising to extend the reach of your content beyond your followers to other Facebook users with similar interest.
Check out our blog post on effective social media marketing for more tips your small business can use to engage your Facebook followers with the content you post.
Facebook’s is Redefining its PPC Ads
The second update applies to small businesses using the platform’s paid advertising services. In an effort to better align campaign results with advertisers’ initial objectives, Facebook has redefined what a “click” means in its PPC campaigns. Instead of charging for all ad clicks as it has historically done, now Facebook only charges for clicks that help advertisers and businesses reach their goals—including website visits, call-to-action clicks, and clicks to view a video on another website.
How does this affect your small business? It means you can take advantage of the additional exposure you receive through paid advertising without the additional cost of paying for Facebook-specific engagements such as likes.
If you need help keeping up with the latest Facebook changes, navigating the ever-changing landscape of social media, or getting better results from your paid advertising, we’re here to help. Contact us today at USA TODAY NETWORK TENNESSEE.