About Knoxville

Long-known as home to the flagship campus of the University of Tennessee, Knoxville is more than Saturday tailgates at Neyland Stadium. ‘Knox-Vegas’ (as some like to call it) is now home to a revitalized Downtown, ‘Happy Holler, and Southwest waterfront with a thriving food, drink, and music culture. While Knoxvillians still love their UT Volunteers, this is no longer just a college town.

Companies like Pilot Flying J, Bush’s Best Beans, and Clayton Homes call Knoxville home to their national headquarters. With a thriving business environment and a commitment to the people and history of East Tennessee, Knoxville continues to attract an educated, enthusiastic population of young employees. Named by Forbes as the ‘Second Most Affordable City’ in America, Knoxville lives up to its name by offering affordable housing, rising salaries, and an endless supply of entertainment options.

Join us as we highlight Knoxville’s continued transformation to a major economic, educational, and cultural force in the Southeast and beyond. As part of the USA TODAY NETWORK TENNESSEE, we can provide a comprehensive solution to help your business capture the financial momentum of Knoxville’s evolution from ‘a scruffy little city.’

Market Population868,453
Median Age40
Average HH Income$66,414

Our Audience

We reach over 1M affluent and informed Knoxville consumers every month. Our East Tennessee followers are on-the-move. We impact their purchasing and decision making by reaching them through our print, online, mobile and tablet mediums. Where they go, we go.

Our consumers’ reach extends beyond their households to their friends, families, and communities. They are influencers. We’ll put your brand top-of-mind and at the center of their conversations.

Monthly Unique Visitors1,475,308
Monthly Page Views9,264,216
Integrated 7-Day Print & Digital387,536








Home Owner

Knoxville Coverage and distribution Map


With a number of annual events, our brands present sponsorship opportunities with unique and exciting ways to reach the masses. Whether you're a presenting sponsor or a program advertiser, our trusted brands will bring you exposure quite unlike any other advertisement.

Knoxville News Sentinel Logo in color.
Go Knoxville logo in color.
Top Workplaces Logo in color.
Greater Knoxville Business Journal Logo.
Best Of Knoxville Logo in color.
Sports Awards Logo in color.