Holiday Advertising: Facebook more effective than Google.

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Seasonal Facebook ads are more effective:

According to research by Marin Software, holiday and back-to-school shoppers are more likely to click on Facebook ads than they are on Google. Marin pulled information from $6 billion worth of client data during Q3/Q4 and noted that ad clicks spiked more on Facebook than on Google during August/September and October-December. See the infographic below for details.

So what does that mean for you?

Advertisers have a huge opportunity to reach their clients on Facebook and, for most retailers, the best time is now.

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For more information and analysis, check out Facebook Ad Clicks Surge During Back to School, Holiday Seasons on the linkdex blog.


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