Seasonal Facebook ads are more effective:
According to research by Marin Software, holiday and back-to-school shoppers are more likely to click on Facebook ads than they are on Google. Marin pulled information from $6 billion worth of client data during Q3/Q4 and noted that ad clicks spiked more on Facebook than on Google during August/September and October-December. See the infographic below for details.
So what does that mean for you?
Advertisers have a huge opportunity to reach their clients on Facebook and, for most retailers, the best time is now.
Looking for Facebook ads in Nashville?
For more information and analysis, check out Facebook Ad Clicks Surge During Back to School, Holiday Seasons on the linkdex blog.