In order to make the most of a limited budget, you need to be strategic. If you want to create successful digital marketing campaigns that drive traffic to your site and increase sales, you need to identify and understand your target audience. Though you may have an idea of the type of customer you would like to attract, without formally defining your target market, there is a good chance that many of your marketing efforts will fall flat.
Before you can begin to develop effective digital marketing campaigns, you need to define your target audience and identify the best tactics for reaching it. Below, we’ll discuss tips that for finding and engaging your target audience.
How to Define and Identify the Target Audience
Clearly defining who you are trying to reach is an important first step in developing a successful content marketing plan that is both strategic and efficient. Here are a few ways to define your audience.
1. Get insight from your current customers.
One of the best ways to better understand your ideal customer is to take a close look at your current customers. Review customer data that you have collected over time to better understand demographic information like age, gender, and marital status. Then, go one step further by surveying your customers to find out more about their likes, dislikes, habits, fears, and challenges. This will give you more insight into what you find most important, which will help to tailor your message to this audience.
2. Develop detailed, data-driven buyer personas.
Once you’ve gathered some insight from your current customer base, it’s time to create buyer personas. These are profiles of your ideal customers, which contain demographic information as well as a more in-depth description of what these consumers need and what you care about. Buyer personas will help drive strategy for your digital marketing campaigns.
Ready to create buyer personas for your business? Download our Buyer Persona Workbook.
How to Reach Your Audience
After you’ve worked to identify the target audience, what your biggest challenges are, and what value you can provide them, it’s time to learn more about where they are and how to reach them. Here are a few ways to engage your audience.
3. Utilize search engine optimization (SEO).
SEO is a must-have for any business that wants to compete in the digital marketplace. By producing content that emphasizes keywords, phrases, and topics relevant to your industry, you can work to rank higher in organic search results, making it easier for your target market to find your business.
Want to know more about SEO? Download our Quick Overview Guide
4. Be active on social media.
Social media is an excellent platform for reaching local and global audiences. With sophisticated targeting features on social media platforms like Facebook, you can ensure your content is seen by your target audience.
Want to know more about social media marketing? Download our Social Landscape for Local Businesses eBook.
5. Reach more customers on mobile.
More and more consumers are engaging with and searching for brands on their mobile devices. Not only is it vital for you to have a mobile-friendly website, but these companies can also take advantage of mobile marketing opportunities that use geo-targeting and other features to reach mobile customers.
We can help!
Are you ready to discover your target audience and connect with them in innovative, engaging ways? We’ve got the insight, strategy, and tactics you need to reach them in meaningful ways. Download our Digital Trends whitepaper to learn more about inspiring consumers to take action. You can also contact us online or call 888.573.4773.