How to engage your customers with great content on social media

By Keela Greenlee

5 Best Practices for Effective Social Media Marketing

Using social media for your business is an effective way to engage your leads and customers by distributing interesting content—but a great strategy takes a lot of thought and planning. With the proliferation of businesses making news headlines because of social media blunders, it’s crucial to set yourself up for success from the get-go.

Below, we’ve listed five social media marketing best practices that will help your business see social success.

  1. Know your platform(s)

Effective social media marketing starts with understanding the platforms you’re using. Who are you targeting through which social channel and what types of content are they expecting to see? Knowing the ins and outs of the platforms you’re using will help you better create social content that engages your audience.

  1. Create a social media guide

Creating a social media guide that outlines your social strategy for each platform will help keep your objectives clear and your team focused. In the guide, include brand voice requirements and recommended types of posts, as well as guidelines on posting frequency and hashtag usage.

  1. Incorporate visuals into your posts

Including a high-quality image in your social media post is the easiest way to increase its chances of being viewed and shared by users. In fact, Social Media Examiner reports that photos on Facebook have an 87% interaction rate from fans, and adding a photo to a tweet can boost retweets by 35%. For more engagement, include high-quality videos or photos in your posts whenever possible.

  1. Use a content calendar

Content calendars are a must for effective social media marketing. Use a content calendar to help your entire team keep track of the content being distributed across social sites at any given time.

  1. Follow the 70/20/10 rule

Lastly, we recommend following the 70/20/10 rule. The rule states that 70 percent of your posts should be brand- and business-building, 20 percent of your posts should be shared from other sources, and 10 percent of your posts can be self-promotional. Following the 70/20/10 rule will ensure that you’re posting varied content that keeps your audience’s interest piqued.


If you’re looking for assistance creating an effective social marketing strategy for your business, contact us today at USA TODAY NETWORK TENNESSEE.


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