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Don’t Just Beat the Competition

| December 14, 2016

The bigger they are, the harder they fall, but don’t get crushed in the melee. When it comes to taking on the competition, it’s important to keep your eye on the prize.

If they’re not nipping at your heels, they’re eating your lunch. When it comes to the competition, you probably know all the clichés and the stories behind them. And while the clichés may be true, it’s important to remember the moral of their stories. Because if your focus is on battling your competitors, you may just lose the war.

It’s not about beating the competition, it’s about winning more business.

Take down even Goliath

Don’t let the deep pockets of the big-box stores, franchises, national brands, and more-established local businesses intimidate you. Whatever your budget, you can use it effectively to take down even the biggest giant. It’s how you spend your marketing budget, not how much you spend.

Win the arms race

If they’re running a half-page ad, you should run a full page. If their commercials run once an hour, yours should run twice. Right? If you’re looking to win the biggest ad spend award, that’s the path to victory.

But being bigger doesn’t necessarily mean being better. When it comes to advertising, the most effective weapon in your arsenal is strategy. It’s not about running the most ads or using the most tactics—it’s about reaching the right audience. That’s the key to winning more business (and yes, beating the competition in the process). Everything from how you advertise to the content of your ads should be driven by who your audience is and where they are.

Stay ahead of the pack

To throw another cliché your way, you need to stand out from the crowd to reach your target audience. Once you understand your target demographics and their behavior, you can start thinking about how to capture their attention. From up-and-coming Millennials to ready-for-retirement Boomers, there is no magic bullet when it comes to selecting advertising tactics. It takes an integrated marketing strategy, with a variety of messaging and ad formats to reach consumers at every stage of the buying cycle. Finding the right media mix is how you keep your brand top-of-mind with current and prospective customers (and how you edge out the competition).

Consistently raise the bar

Despite death knell that’s been tolling for close to a decade now on traditional media, vehicles like print are still thriving. The death was more of an evolution. Traditional media is moving into a support role as digital tactics move to the forefront.

The rise of digital marketing is giving advertisers more opportunities to reach consumers than ever before. From banner ads to pop-ups, digital advertising is everywhere. But if you want to connect with consumers and inspire action, you have to raise the bar with innovative, interactive ad formats. Whether it’s the unlimited reach of mobile, the captivating pace of video, or the in-depth coverage of branded content, premier digital ad formats perform better and make a lasting impression.

We can help!

Are you ready to win? We’ve got the insight, strategy, and tactics you need to reach your target customers in meaningful ways (and eliminate the competition). Download our Digital Trends whitepaper to learn more about inspiring consumers to take action. You can also contact us online or call 888.573.4773.

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