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How Content Strategy Can Impact Your Company

| August 27, 2015

Some of the biggest organizations in the world are using content marketing to attract and retain their target audience. This inbound marketing practice focuses on creating interesting, informative and useful content that engages customers without them feeling like something is being sold to them. The best way to jumpstart your content marketing is to develop a content strategy with your target market in mind.

Custom Content Goes a Long Way

Often, the content that a company publishes is a customer’s introduction to the business. In fact, research by Kapost suggests that the average customer goes through 57% of the buying process before even talking to sales. This shows just how important it is to be consistently creating and sharing content that helps empower customers to make better purchasing decisions.

The custom content that you create becomes an influential part of the buying process. According to Demand Metric, 80% of people enjoy learning about a company through custom content, and 60% of customers are motivated to seek out a product after reading content about it. By providing useful content to your viewers, you are not only attracting new leads but building a positive brand reputation.

Creating a Content Strategy That Works

Before you can begin developing and publishing custom content, you need to create a content marketing strategy. Begin by determining who makes up your target audience and what type of content they are interested in reading. This will help you make your efforts more effective by creating content that is targeted to a specific group. After you have decided what the best content channels are, monitor the success of your content and make adjustments as needed.

Content Marketing Strategy in Nashville, TN

Our team at the USA TODAY NETWORK in Nashville helps businesses and agencies get and nurture more leads by creating a content marketing strategy that works. Contact us now to find out how we can help you improve your content marketing.


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