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Connect with Your Audience with These Mobile Marketing Strategies

| May 13, 2015

In 2014, more people accessed the Internet via mobile devices than PCs. Businesses need to be where their target audience is, which means they need to be on mobile. In order to find and connect with your prospects, you will need a strong mobile strategy.

If you haven’t focused on mobile before then you may not know where to begin. In this post, we will take a look at some of the best ways your business can connect to its target audience via mobile marketing.

Think Social, Mobile, Local

Facebook and Twitter both allow you to create mobile ads, allowing you to get very targeted with your paid ad campaigns. Social, browser and in-app mobile ads let you hone in on certain demographics, such as users in a specific area. With about 40% of mobile searches being local searches, this is a functionality businesses should take advantage of.

Use the Medium They Enjoy

Videos are quickly becoming the content of choice, which is why mobile video ad spend doubled from 2013 to 2014. You can create videos that are interactive, allowing users to engage more deeply with your brand. Videos like these are also more likely to be shared on social networks. The key is to make videos that are memorable and actionable. One study found that while 80% of mobile users will view a video, only about a third will finish it. Experts recommend keeping mobile videos less than 15 seconds.

Create Mobile-Friendly Communications Email open rates on mobile devices have increased 500% over the last four years. With more people reading email on-the-go, businesses need to adjust their communications to fit this behavior.

Most email marketing tools now offer mobile-friendly templates. However, if you don’t have that option, make sure you’re using a large font and keep the width under 600 pixels.

Contact USA TODAY NETWORK TENNESSEE and Get Connected with Your Audience

Need help with mobile marketing strategies for your business? USA TODAY NETWORK in Nashville, Tennessee can help! Contact us today for a free digital audit and to learn how we can help you use mobile to connect with your audience.

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