Blog Category: Facebook Advertising


Social Marketing: How a Nice-to-Have Became a Must Have

By Lyn Mcgee,

A female and young child looking at the laptop.

Though social media may have once seemed like just a fad, the sheer number of people participating in these online social platforms indicates otherwise. Out of just over 3 billion active internet users, nearly 2.1 billion have social media accounts … that’s a whopping 70%!

The increasing popularity of social media has become a game-changer for businesses who want to build a stronger connection with leads and customers. In fact, according to an AdWeek study, 88% of companies are now using social media for marketing purposes.

Oftentimes, local businesses delay putting together a social media marketing strategy because they do not understand how it works or realize its impact (because simply creating a Facebook page is not enough). This digital marketing channel has quickly become a must-have for local businesses who want to remain competitive: it can help increase leads, boost website visits and foot traffic, and enhance customer retention efforts.

Why Social Media for Local Business is Important

Local businesses often find it difficult to compete with bigger, national brands because large companies typically have larger marketing budgets, which allow them to reach more customers. However, social media marketing is changing the way that local businesses compete by allowing them to attract and maintain new local customers effectively and affordably. Local businesses can work to target local customers with social media advertising while also listening to, learning from, and connecting with their current customers.


Top Social Media Strategies for Local Businesses

The same social media strategies that work for bigger businesses may not have the same effect for small businesses who are trying to reach smaller, more defined local audiences. Here are some effective strategies that local businesses can use to attract and nurture new customers:

  • Deliver targeted ad content such as coupons, discounts, sales or other promotions to local consumers.With sophisticated targeting features, Facebook can help you narrow down your audience by location as well as other features like interests, industry, or job title. This helps you maximize your ad dollars by ensuring that those who are seeing your ad are those who will most likely find your product helpful.
  • Share your blog posts, news, and any other company information with your followers across channels.Whenever you publish new content or have something to share with your followers, post it to your social media channels. This helps you stay top-of-mind for customers who engage with you online.
  • Start a conversation with your customers to learn more about their greatest likes, dislikes, and challenges. Rather than just posting ads to your social media pages, make sure that you are engaging with your customers to learn more about what drives them. Social media is a great channel for gaining new insights and providing quality customer service.

With all the ways that social media can help local businesses build better connections with customers within their community, it’s clear this digital tactic has become more than just a nice-to-have element of your marketing plan, where you can check off a box for having it done. Those who do not work to build a social media presence could very well be losing out on important opportunities to start a conversation with new customers and nurture relationships with existing customers. Let us help you get started with or refine your social media.

  Filed under: Facebook Advertising, Social Marketing
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The Power of Facebook Advertising

By admin,

Facebook AdsIf you are like many business owners in the greater Nashville area, you know that Facebook is becoming more important to your business marketing plan. But you might be asking: “Why should my business care about advertising on Facebook?”

  • 3 out of 4 internet users are active on Facebook
  • 128 million are daily active users in US

Piqued your curiosity? Join me as I talk about the four dimensions of social marketing (connect, engage, influence and integrate) and how Facebook is a great utensil to merge them.

Connect

Connecting with customers is a great way to stay top-of-mind and find and reach your target audience with precision. Facebook has more information about your target audience than any other media outlet. Once your company has 30 likes, it receives the Insights dashboard that hosts a plethora of awesome metrics for you to learn more about your audience and who is connecting with your business. You can use this information to find more people just like them.

Social Marketing Infographic

Engage

Facebook is obviously a social place, this means users are much more engaged with content viewed during their time spent on the site. Each Facebook user is subject to seeing 1500 pieces of content per visit found in their news feed, photo gallery, friends’ profiles or company profiles. Your business can advertise within these pieces of content. Ads within the news feed are 2x bigger than an average island ad (300×250). Page post ads get 8x more engagement than other ad positions. The click-through rate on Facebook ads is .20% for retail. Average display advertising click-through rates are .03-.05%.  Engage your target audience by putting your business in front of them with a snappy ad asking them to join a contest or take advantage of a sale.

Influence

Word of mouth advertising is more powerful and authentic. 92% of people trust opinions of their friends and family while only 47% trust traditional media. When users on the site like a company or share an ad, their friends and family see that interaction and are more likely to follow suit. Facebook stimulates better ad recall and awareness. Users on Facebook are more likely to remember and recognize ads they see because they are engaged with the site. In a survey done on Facebook campaigns, research found 70% of campaigns had 3x the return of ad spend.

Integrate

Tie your advertising into your Facebook apps. This strategy will help develop a personalized social experience for users. Create a “Like” or “Contest” Facebook landing page that coincides with your advertising and also allows for lead generation. You can also monitor and measure the metrics for those apps to find another level of success for your ads.

Facebook is a powerful advertising tool. Your business will only benefit from using it. It can be a steep mountain to climb, so if you’re lost on where and how to start…..contact us.  USA TODAY NETWORK TENNESSEE has experts that can guide you to the summit.  Fill out our contact us form and you’ll be one step closer to the top!

  Filed under: Facebook Advertising, Social Marketing
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