Mobilegeddon began on April 21, 2015 when Google updated its mobile search algorithm to reward those companies that have created a better mobile user experience with a mobile-friendly website. This Google algorithm update has caused many companies to panic as their web traffic numbers decline. The best way for your business to adjust to this Google algorithm change is to ensure your website’s design and user experience are optimized for mobile devices.
What the Google Algorithm Change Means for You
The Google algorithm update places mobile-friendly websites higher in mobile search results than websites without a responsive design. This means that if your website is not optimized for mobile devices, then you will be less visible in these searches. With about 60% of online traffic coming from mobile devices, this could have a significant impact on your web traffic and sales.
Adjusting to Mobilegeddon’s Changes
In order to adjust to these changes and improve your web traffic, your company will need to improve its website so that it has a more responsive design. A mobile-friendly website has:
An easy-to-navigate conversion process – the mobile user should be able to make purchases and book appointments in just a few clicks.
Content that can be viewed comfortably – the content on your page should be able to be viewed and read without scrolling or zooming.
A format that fits multiple devices, including tablets – tablet users spend over 50% more than the average smartphone user, so it’s important that you also optimize for these devices.
Making improvements to your website can seem like a daunting task, but in the end, the time and energy spent is well worth it, as the Google Algorithm update has made it all but mandatory for companies to improve their mobile user experience.
Does Your Website Have a Responsive Design?
If you have recently seen a decline in the number of visitors to your website, this could be the result of the Google algorithm update. The professional website design team at TN Media in Nashville, Tennessee can help you get those numbers back on track by creating a mobile-friendly, responsive design for your website. Contact us today for help with dealing with the Mobilegeddon aftermath.
Welcome to the second installation of our Local Search Trends series. In this series, we look at local search trends in the Nashville market, discuss those trends and give statistics on the search volume.
If real estate is your business, this blog is your business.
If you are living or working in the Nashville area, then you are fully aware of the booming real estate market. Whether it is a new condo development downtown or a new home community in Williamson County, demand for housing is seemingly at an all-time high for the Nashville DMA. That’s why it is important for those working in the real estate market to understand the significance of search to a prospective buyer. SEO in Nashville remains highly competitive and also requires an extra amount of time and resources to execute successfully. Fortunately, at TN Media we know how to deliver successful results for industries, specifically real estate, when it comes to search. Search Engine Marketing will deliver quality leads and quick results to help fill empty homes, condos or apartments.
If you are new to online marketing, brush up on some of our other blog posts to gain familiarity with terms we are using in this segment. Check out our blog, What is Online Marketing, to get a full refresher if needed.
Looking at the graph above, over the course of the last 12 months, you’ll notice an upward trend in search since the turn of the year. The lowest month is naturally December at an estimated 21,200, while the highest month is March with 30,600.
These search trends support the busy times of the year when it comes to the real estate market, but also could mean a few things:
Do potential buyers search less in the winter months due to the holiday season?
Given the search results for January, are consumers planning a potential move further in advance than they used to?
Are search trends slightly down in the summer months of June and July due to family vacations, etc.?
All of these questions are things one might want to understand. However, trying to find the subsequent answers could be hindering your execution of consistent marketing efforts and bringing in more potential clients.
By looking at Google Trends over the last 24 months, 2014 (shown in blue above) is shaping up to produce much greater search results for the Nashville DMA than 2013 did (shown in red). Interestingly enough, search trends reach their high for 2013 during the month of December, setting the bar for a strong start in 2014. Trends stabilized from January through March, but began climbing in April before taking off in May. These numbers may not match exactly since we are targeting a list of more than 60 keywords related to real estate and Google Trends is only showing trends over the last year-and-a-half for the phrase “homes in Nashville” in the Nashville market.
Taking into account this segmented data from Google Adwords, the right keyword data and budget for your business could drive an astronomical 618 clicks per day to your website. The consumers behind these clicks are researching and looking for a place to live. And if you are not managing a successful search engine marketing campaign, those consumers could bypass you for your nearest competitor.
Are you putting your company in front of people when they are searching online?
Learn how TN Media can help you grow your business!
Seth Godin, one of my favorite authors, popularized the term permission marketing. This type of marketing is very different than traditional ways of targeting potential customers. Billboards, print and online display are types of marketing that are considered interruption marketing–where ads are placed in front of consumers when they are trying to do other things. Marketers are vying for consumers’ attention while they are driving, reading a magazine or newspaper or even browsing their favorite websites in hopes that they’ll remember their company when the time comes to purchase.
Permission marketing is putting yourself in front of potential customers when and where they are looking for you. Seth goes into more depth in his conversations on the subject, but for purposes of this article, I’ll use my loose definition. By looking for you, consumers are giving you permission to serve them highly relevant information (and ads).
Let’s dig a little deeper into permission marketing and how it works.
Organic vs. Paid Results
There are basically two main ways to display your targeted, relevant information (and ads) to consumers when they are searching online. These are organic search results and paid ads. Paid results/ads are better known as pay per click advertising, and when searching online, a majority of the time you will see both types of search results on your search engine results page or SERP. Below is an example of a local search for used car parts. The paid results (PPC ads) are displayed within the red boxes. The organic search results are displayed in the green box.
Companies that show up in the organic search results are optimizing their content and website through search engine optimization campaigns, also known as SEO. This is a long-term strategy that, more and more, relies heavily on creating new, fresh and relevant content online.
The other option is to advertise directly with Google through Google AdWords or Google Pay Per Click advertising (PPC). AdWord campaigns can also be ran on Bing/Yahoo through BingAds. This type of advertising can bring almost immediate results.
It is estimated that 90-100 percent of consumers search online to find information and 80-90 percent of consumers are researching products they intend to purchase online before buying. This research makes PPC and SEO important pieces to your online marketing strategy.
Are you putting yourself in front of your customers where they are looking for you?
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