Baby boomers still matter to your bottom line

By admin

When a marketer ignores aging baby boomers, it typically reflects an assumption that boomers have made their choices as purchasers and will stick with them to the grave. But, boomers are heading into a period of great disruption in their lives, and it’s putting a good deal of their consumer activity in play.

“How Boomers Still Matter: A Life Stage Puts Their Consumer Behavior in Play”

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