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  • This is the fifth blog in a series on the next generation of search engine optimization. Catch up on the other posts: Next Generation Search Engine Optimization, Next Generation SEO – Content Power, Next Generation SEO – The New Customer Journey, and Next Generation SEO – Going Mobile. Everything old is new again. There’s been […]

    Next Generation SEO – The importance of building a Brand

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    If You Build a Brand, They Will Come.
  • When done well, digital advertising offers limitless opportunities to reach and engage audiences. The key is using high-quality ads on reputable platforms. When you combine digital marketing with motion and sound on a powerful platform, your marketing messages leap off the screen. High impact ad units grab consumer attention, engaging them fully, encouraging interaction, and […]

    Ready to Make an Impact?

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    Download our digital trends whitepaper to learn how to demand attention.
  • As consumers, we’re inundated with advertising. And as advertisers, we’re challenged to break through. But reaching consumers isn’t always about standing out—sometimes it means blending in. Have you ever noticed content from a company that didn’t quite feel like an advertisement? Perhaps you were browsing Facebook or Instagram and saw an image that you thought […]

    Advertise Without Advertising

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    Download our digital trends whitepaper to learn how to tell your story.
  • Video isn’t the future—it’s the right now. You customers are consuming hours of video every day. Is your marketing keeping up with the times? Though some businesses are hesitant to invest in digital video marketing, it is quickly becoming the norm. If you ignore this significant opportunity to connect with consumers, you may very well […]

    Video is Worth . . . $28 Billion

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    Download our digital trends whitepaper to learn how to inspire action.
  • Just advertising online isn’t enough anymore. If you want to reach your customers, your marketing messages need to move with them. As of 2015, 64% of American adults own a smartphone [1], and it’s safe to say that percentage has only grown. For many, mobile devices are the primary way they access the Internet. In […]

    Your Customers are Mobile. Are You?

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    Download our digital trends whitepaper to learn how to reach them everywhere.
  • The bigger they are, the harder they fall, but don’t get crushed in the melee. When it comes to taking on the competition, it’s important to keep your eye on the prize. If they’re not nipping at your heels, they’re eating your lunch. When it comes to the competition, you probably know all the clichés […]

    Don’t Just Beat the Competition

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    Download our digital trends whitepaper to learn how to win more business.
  • From clearly defining your target audience to inspiring them to take action, learn more about how to find and engage consumers. In order to make the most of a limited budget, you need to be strategic. If you want to create successful digital marketing campaigns that drive traffic to your site and increase sales, you […]

    Five Ways to Find and Engage Your Audience

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    Download our digital trends whitepaper to learn how to reach the right audience.
  • Don’t let digital marketing overwhelm you. We’ve got the inside scoop on the latest trends and most engaging ad formats.  Digital marketing isn’t new, and some of it is so last century. It’s not that banner ads don’t have their place (think building brand awareness), but if you’re looking to turn advertising spend into sales […]

    Digital Innovation Inspires Action

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    Download our digital trends whitepaper to learn how to engage your audience.
  • With so many marketing channels available to local businesses, it can often be difficult to decide which to invest in. You want your marketing budget to stretch as far as possible, and traditional marketing channels like newspaper ads, billboards, television commercials, and radio spots are an excellent way to bring in local customers. But are […]

    Stay With Them: How Digital Pairs with Offline Channels

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  • Though social media may have once seemed like just a fad, the sheer number of people participating in these online social platforms indicates otherwise. Out of just over 3 billion active internet users, nearly 2.1 billion have social media accounts … that’s a whopping 70%! The increasing popularity of social media has become a game-changer for […]

    Social Marketing: How a Nice-to-Have Became a Must Have

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    A female and young child looking at the laptop.