Women

TN Media Audience Data

 WOMEN

There are approximately 632,000 Women living in Middle Tennessee, making up a little over half the total population. About 4 out of 10 have children at home, and they remain the Chief Purchasing Officer for their families in a wide variety of categories, as well as shopping for products, services and experiences for themselves.

The Tennessean Reaches:

343,600   with The Tennessean and Tennessean.com

289,600   in The Tennessean

133,700   on Tennessean.com

 

Source: Scarborough, Release 1, 2013. 7-day cume for Tennessean, 30-day for Tennessean.com. Numbers do not add due to duplication.

 

Sex of respondent

 Total Market

Women

Men

48.6%

0.0%

Women

51.4%

100.0%

Age Summaries

 Total Market

Women

18-34

31.6%

30.5%

35 to 49

27.6%

27.2%

50 to 64

25.5%

25.4%

65 or Older

15.3%

16.9%

Education

 Total Market

Women

HS or Less

44.5%

46.4%

Post-Grad work or completed

11.8%

10.7%

Some College or Grad

43.8%

42.9%

Household Income

 Total Market

Women

Less than $35,000

30.6%

32.8%

$35,000 – $49,999

20.7%

24.3%

$50,000 – $74,999

17.1%

16.4%

$75,000 – $99,999

12.0%

11.4%

$100,000 or more

19.6%

15.1%

Employment Status

 Total Market

Women

Employed full-time or part-time

61.6%

56.0%

Own or Rent Residence

 Total Market

Women

Own

74.1%

68.4%

Rent

22.4%

26.8%

Kids in HH

38.2%

40.1%

Race

 Total Market

Women

White

80.8%

78.1%

Black/African American

14.2%

17.7%

Asian

1.8%

1.5%

Other

3.2%

2.7%

Source: Scarborough, Release 1, 2013.