Seniors

TN Media Audience Data

SENIORS

Middle Tennessee Seniors, age 65+, are very aware of how to live longer, healthier and wealthier lives. There are approximately 187,000 Seniors living in Middle Tennessee representing 15% of the population. Seniors tend to be home owners, and they are 11% more likely to be women.

The Tennessean Reaches:

126,200   with The Tennessean and Tennessean.com

122,300   in The Tennessean

17,200      on Tennessean.com

 

Source: Scarborough, Release 1, 2013. 7-day cume for Tennessean, 30-day for Tennessean.com. Numbers do not add due to duplication.

 

Sex of respondent

 Market

Seniors

Men

48.6%

43.0%

Women

51.4%

57.0%

Age Summaries

 Market

Seniors

18-34

31.6%

0.0%

35 to 49

27.6%

0.0%

50 to 64

25.5%

0.0%

65 or Older

15.3%

100.0%

Education

 Market

Seniors

HS or Less

44.5%

56.0%

Post-Grad work or completed

11.8%

9.9%

Some College or Grad

43.8%

34.1%

Household Income

 Market

Seniors

Less than $35,000

30.6%

46.6%

$35,000 – $49,999

20.7%

23.0%

$50,000 – $74,999

17.1%

15.2%

$75,000 – $99,999

12.0%

6.6%

$100,000 or more

19.6%

8.6%

Employment Status

 Market

Seniors

Employed full-time or part-time

61.6%

17.3%

Own or Rent Residence

 Market

Seniors

Own

74.1%

87.8%

Rent

22.4%

10.7%

Kids in HH

38.2%

5.8%

Race

 Market

Seniors

White

80.8%

87.8%

Black/African American

14.2%

10.5%

Asian

1.8%

0.0%

Other

3.2%

1.7%

Source: Scarborough, Release 1, 2013.