Home Owners

TN Media Audience Data

HOME OWNERS

There are 910,000 Home Owners in Middle Tennessee representing 74% of the market. Home Owners are more likely to be married and have higher incomes and education. As real estate in the area continues to improve, buyers are not only investing in their properties, but all homeowners have can benefit from increased value and return on home improvements.

The Tennessean Reaches:

514,100   with The Tennessean and Tennessean.com

441,400   in The Tennessean

189,400   on Tennessean.com

 

Source: Scarborough, Release 1, 2013. 7-day cume for Tennessean, 30-day for Tennessean.com. Numbers do not add due to duplication.

 

Sex of respondent

 Market

Homeowners

Men

48.6%

52.5%

Women

51.4%

47.5%

Age Summaries

 Market

Homeowners

18-34

31.6%

25.0%

35 to 49

27.6%

28.7%

50 to 64

25.5%

28.2%

65 or Older

15.3%

18.1%

Education

 Market

Homeowners

HS or Less

44.5%

41.4%

Post-Grad work or completed

11.8%

13.4%

Some College or Grad

43.8%

45.2%

Household Income

 Market

Homeowners

Less than $35,000

30.6%

22.1%

$35,000 – $49,999

20.7%

19.9%

$50,000 – $74,999

17.1%

19.2%

$75,000 – $99,999

12.0%

14.7%

$100,000 or more

19.6%

24.0%

Employment Status

 Market

Homeowners

Employed full-time or part-time

61.6%

62.9%

Own or Rent Residence

 Market

Homeowners

Own

74.1%

100.0%

Rent

22.4%

0.0%

Kids in HH

38.2%

38.1%

Race

 Market

Homeowners

White

80.8%

84.5%

Black/African American

14.2%

10.5%

Asian

1.8%

2.0%

Other

3.2%

2.9%

Source: Scarborough, Release 1, 2013.