Building a subscriber list is a priority for many businesses, but one wrong step and you may find yourself in violation of the law. In 2003, the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing) was introduced to protect consumers from receiving unwanted spam emails.
If your business is found guilty of sending spam, you will face harsh financial penalties and your campaigns won’t be as effective as they could be. Make sure your strategy isn’t violating anti-spam laws by avoiding these six common mistakes:
- Making It Hard to Unsubscribe
You must make it easy for subscribers to unsubscribe from your emails. If they have to jump through hoops to opt-out, you’re violating the law. You must also be sure that they are taken off the subscriber list within ten days of their request.
- Misleading Subject Lines
What you say in your email subject lines must correspond to the content of your message. Readers must know what they are opening before they do so. Avoid using language that may trigger spam filters.
- Complex Advertisements
The content of your ads should make your promotion clear. Avoid making subscribers navigate the fine print – you’ll get fined if they do.
- 4. Leaving Out Your Mailing Address
CAN-SPAM states that businesses have to include a physical address in all You should also present contact information clearly, particularly if you send no-reply emails.
- Ambiguous Sender Information
Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message.
- Not Keeping an Eye on Partners
When outsourcing your email marketing, know that you will be liable for any infractions that partners make on your behalf. The penalty for a violation is steep—$16,000 per email—so monitor your outside agencies to ensure they are compliant.
Educating yourself on CAN-SPAM is the first step to making sure your emails stay within the guidelines of the law. Learn more about anti-spam initiatives by connecting with TN Media in Nashville, Tennessee, where we will make sure your strategies are always compliant. Contact us today.