Before your company begins reaping the benefits of content marketing, it is important to establish a plan of action. Below, we offer some tips on developing a content strategy and generating material that resonates with your target audience.
Developing Your Content Strategy
Use the following steps to help you develop an effective content marketing strategy:
- Define your goals.
You can use content marketing to achieve a number of different things: branding, lead generation, lead nurturing and so on. Identify which of these you are looking to achieve and set specific, measurable goals accordingly.
- Research your target market.
Collect basic background and demographic information on the customers that you would like to reach with your content.
- Develop buyer personas.
With your research, you can develop buyer personas, or generalized sketches of your ideal customers. These personas will inform all of the content your company creates.
- Identify types of content and distribution channels.
Now that you exactly who you are trying to reach, decide what types of content most resonate with your target audience and the best channels for reaching them.
How to Generate Powerful Content
The most powerful content being published today is material that engages its audience. The best way to do this is to keep your target buyer personas at the heart of all the content your company creates. Involve your readers by speaking to what they find most important, reaching out to them where they are, and asking for feedback along the way. Consistently publishing quality content is a great way to demonstrate industry knowledge, establish authority, and build positive brand relationships.
Take Your Content Marketing Strategy to the Next Level
USA TODAY NETWORK in Nashville, TN has access to a collection of powerful research tools like Nielsen data and PRIZM clusters that help you narrow your focus and create content that resonates with your target audience. With a seasoned team of writers and creatives, we help clients create engaging content and provide effective distribution through powerful networks. Contact us today to start developing and implementing a content strategy that works.