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3 Ways to Make Your Facebook Marketing More Effective

| September 10, 2015

There are currently 1.28 billion users regularly active on Facebook. This opens an excellent opportunity for businesses to better reach their current customers and find new leads through online marketing on Facebook. Though Facebook has made some changes to its platform that now makes organic reach ineffective, companies can still reach and engage their customers through targeted Facebook advertising, quality content, and consistent engagement.

Below are three ways to get more out of your Facebook marketing:

  1. Use targeted Facebook ads to reach the right users.

Facebook has data on about 1.2 billion people, and you can use this information to your advantage through targeted Facebook ads. The targeting criteria in Facebook advertising allow you to narrow your reach and connect with the customers who are most likely to become buyers and brand advocates. Through these ads you can use targeting criteria such as age, location, job title, and interests to better reach your target market.

  1. Create useful content.

Rather than creating content that is purely for marketing purposes, you company needs to create useful and informative content that establishes you as an industry leader. By offering followers and customers valuable content, you are building stronger customer relationships and fostering sales.

  1. Encourage engagement on Facebook.

Your marketing efforts don’t stop at creating content. The social nature of Facebook means that leads will need to be nurtured through consistent engagement. Ask thought provoking questions and encourage feedback and reviews to show the customer that their voice is important and heard.

Facebook Marketing in Tennessee

Are you getting results from your Facebook marketing? If not, you might need to rethink your strategy. USA TODAY NETWORK in Nashville, Tennessee is a preferred Facebook partner and their social media specialists are ready to help you create and execute a successful social media strategy. Call us today to find out how we can help you get more leads and make more sales!

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