With 300 million active monthly users, Instagram is one of the most popular social media platforms, especially among younger audiences. As the platform’s user base continues to grow, more and more marketers are starting to take advantage of Instagram ads. In fact, Instagram mobile ad revenue is expected to reach $2.81 billion worldwide by 2017.
The key to successfully advertising on Instagram is keeping the unique features of the social media site in mind when creating ads. The tips below provide some best practices for creating compelling Instagram ads:
- Create unique ad content for the platform.
You may find it tempting to recycle some of your Facebook ads on Instagram, especially since Instagram ads are managed through your Facebook page. However, Instagram is not Facebook. People use the platforms for different reasons and users expect quality and engaging visual content on Instagram. Consistent visual content that looks native to the platform performs best on Instagram.
- Familiarize yourself with the Instagram ad types.
There are 3 different types of ads on Instagram: image, video, and carousel. Each is slightly different and allows you to tell your brand story in a unique way. Get to know the features of each, and choose the ad type that is most effective for your conversion goals. For instance, an image ad allows you to promote app downloads while video ads are effective for increasing engagement on the platform.
- Use targeting features to make sure your ads are delivered to relevant audiences.
Similar to Facebook, Instagram allows you to use targeting features to reach specific audiences based on demographics, location, interests and much more. When advertising on Instagram, it’s essential to carefully choose your target audience. Placing your ad in front of the wrong audience is not only ineffective but a waste of time and resources.
If you want to remain competitive in the online marketplace, it’s important to have an effective social media marketing strategy. The team of social media pros at TN Media in Nashville, Tennessee, are ready to help you reach your audience through Instagram and other social media channels. Contact us for more information about our powerful social media advertising solutions.