2015 Website Best Practices: Responsive Web Design is No Longer Optional

By Keela Greenlee

Most businesses have a functional website where customers and leads can find out more about their brand. However, not every website has what it takes to successfully compete in the online marketplace. The best way to ensure that your company’s website doesn’t turn away a huge portion of its visitors is to follow the latest best website practices and develop a more responsive web design.


Importance of Responsive Web Design

Though responsive web design may have once been optional for businesses, this is no longer the case. In a previous blog post, we discussed how the recent Google algorithm change impacted company websites by placing mobile-friendly sites higher in search engine results page rankings. Not only can a responsive web design help you increase your SERP rankings, but it also helps you provide a better user experience (UX) for mobile device users, which in turn increases their time on site and conversions.


Best Practices and What to Avoid

Here are some important things to keep in mind when developing a more responsive web design:


  • Provide users with a mobile-first design – 64% of American adults have a smartphone, and many of these users are accessing the internet mainly from their mobile devices. Starting with these users in mind will not only help improve mobile users’ experience, but will also improve the flow of desktop UX.
  • Optimize the accessibility of your website – Part of creating an effective, optimized website is developing a UX that includes support for people with disabilities (enlargeable fonts, clear images, etc.).
  • Use web-specific fonts – The list of web-friendly typefaces has grown, so you can still design with great typography and not worry about unsupported fonts. See Google Fonts.


Here are some things that you should avoid:


  • Flash player requirement – Besides not being supported on iOS devices, big Internet players like Facebook, Mozilla, and Google are also limiting or eliminating Flash’s impact.
  • Autoplay – Autoplaying videos or audio on your website is a nuisance and can turn visitors off.
  • Click-thru content – You probably hate having to click constantly to get to the next page of an article or other content as much as your visitors do. Focus on good long-form content instead.


If you need help making sure that your website is effectively converting your potential customers, our web design specialists would love to talk with you. Contact TN Media in Nashville, Tennessee for a free website consultation today.


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